c - h - o - i - s - s


thus an adventure is born

As passionate adorers of outerwear, choiss founders were inherently curious- “A jacket should symbolize one’s bravery and individuality. How is it that in this day and age finding a jacket that we love, that we feel empowered in, that reflects our attitude in style and fit, is practically impossible?”

After years of designing jacket prototypes, researching technology, materials, and sustainability, and building a supply chain that's just better, a company was born. The result? A made to order, direct to consumer brand which specializes in making outerwear with attitude, using a sustainable and modern approach to fashion. #MakeThingsBetter, #MakeYourChoiss


choiss leverages advances in technology and superior craftsmanship to shift the creative process


our designs + your golden touch = modern classic

Choiss Collections, our modernized take on iconic outerwear classics, are an expression of our own personality, individuality, and confidence.   They are ALL available to purchase as is. But the true collections in our view are the collaborations with you. Be yourself, express yourself, and adapt our designs to bring out the best in you. #WearYourself

fashion intersects technology: its about time your wardrobe benefited

Transformative Collections: Design transforms technology into life. Using virtual 3D technology, choiss collections are living, breathing, and constantly changing. Whether its seasonal adaptations, fresh new designs or materials, or collaborations with clients, choiss can generate a new collection overnight.

Real Time Custom Design: using our 3D configurator, you can mix and match materials and colors of your choiss jacket to review and approve the final design before purchase.

Bespoke Fit - Made to Order: A jacket should fit the way you envision and dream before trying it on. choiss uses parametric sizing technology to produce real time patterns unique to your measurements and style of fit.

cut, stitched, & sewn to last

Following the highest standards in manufacturing and craftsmanship, every jacket is made to order in the New York's very own Garment District, where our production team resides. Once purchased, the custom pattern and materials configuration is used to hand assemble your one of a kind choiss jacket.